Brewmaster's Touch

With the days of million dollar record contracts long gone, a good licensing deal has become the holy grail for independent bands. Blue Moon Brewing and their agency, Integer, have long been supporters of the arts, so we were delighted to negotiate a win-win deal between them and Denver based b!nd The Lumineers. Coupe also created a new remix of the song "Ho Hey" for this visually rich TV spot. Since it first aired last month, The Lumineers have gone on to sell out live shows across the country, and appearances on late night TV, including Conan last week.

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