Friday, April 17, 2009

"Intellectual Darwinism" for agencies

Cool article on adage today with ideas for adjusting your thinking for these uncertain times, including concepts like:
  • Ask the new guy.
  • They're ambassadors, not customers.
  • Take your eye off the ball.
Worth a read. Check out the full article here.

Wednesday, April 8, 2009

Congrats to FOMA*!

Denver-based band "FOMA*" beat out a host of seriously heavyweight competitors including Wendy Woo, Jason Vigil and Savage Henry to take home the top prize in LAMG/Alice 105.9's Almost Famous Band Battle at Herman's Hideaway. Part of their prize package includes time at Coupe as well as a co-bill show with local favorites Meniskus.
Our own Greg McRae (Rose Hill Drive, DeVotchKa, Flobots) will be engineering their sessions - he was a guest judge the night of the semi-finals, so he's psyched to get to work with them here in our Studio A later this month.

PS - In a bizarre coincidence, FOMA*'s multi-talented Joe Apice appears in the Molson beer commercial lower on this page as "The Werewolf."

Tuesday, April 7, 2009

Mmm... Ribs!!

One of our very favorite VO talents, our old friend Frank Eriksen came by and treated everybody in the studio to a batch of his soon-to-be-famous ribs, chicken and cole slaw. We're planning on spending the rest of the afternoon contentedly rubbing our bellies and possibly closing down for a quick nap.
In addition to his pretty impressive culinary skills (which you can learn more about at, Frank's also an amazing VO talent whose resume includes Warren Miller Films, IBM, Miller Brewing Co, Texaco, and many, many more. Check out his website at

Country Music Wins in Down Times...

You know the old joke: What do you get when you play country music backwards?
You get your wife back, you get your truck back, you get your dog back...

Well, as you might expect, in tough times like the current repo boom, the popularity of country music swells. Case in point? The CMA awards netted their best ratings in 11 years!

A sign of the times indeed. Our advice? Invest heavily in Wal-Mart, Sham-Wows and booze til things start looking up again.

Wednesday, April 1, 2009

Stop TiVoers from Skipping Past Your Ads!

OK, so over 30% of TV households have a DVR. The majority of those people are skipping past commercials. How do you stop them, and keep them riveted to your spot?

Basically, you've got about 3 seconds to capture their interest. Max. So says a new study by TiVo and Innerscope. Have them at "Hello," or lose them forever...
Read the study results here. ...and more at AdAge.
You can also check out TiVo's Stopwatch service to see how your ads fare at: