Check out the link from
Cactus's blog (purethinking.typepad.com) to an interesting article on AdAge about songs in advertising. Now, bear in mind that the piece doesn't cover any original music - only pop songs that have been licensed or re-recorded for the ads. There's certainly a time and a place for that - (Like the remake of The Carpenters "Come On Get Happy" we recently did for a national TV campaign), but for our money, there's something to be said for having an original song scored just for your ad.
Peep a couple of these we've done:
McDonalds Radio - Break for Breakfast
Victory Motorcycles
While you're on a roll - cruise over to our website for some mo!
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