OK, so over 30% of TV households have a DVR. The majority of those people are skipping past commercials. How do you stop them, and keep them riveted to your spot?
Basically, you've got about 3 seconds to capture their interest. Max. So says a new study by TiVo and Innerscope. Have them at "Hello," or lose them forever...
Read the study results here. ...and more at AdAge.
You can also check out TiVo's Stopwatch service to see how your ads fare at: https://stopwatch.tivo.com
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